Wilson County, North Carolina, is home to approximately 78,600 residents spread across roughly 368 square miles, with a population density of just over 200 people per square mile. The county’s median age is approximately 40–41 years, comprising a mix of younger families and an older adult population. There are nearly 33,000 households, averaging about 2.3 people each, reflecting both family households and a notable share of individuals living alone. Its location in eastern North Carolina gives it access to major highways and regional hubs, while maintaining a balance of urban and rural character.
Wilson County’s economy is diverse, with approximately 33,500 residents employed across key sectors such as manufacturing, health care, social assistance, and retail trade. The median household income is just over $51,000, with a per capita income of approximately $31,500. The county’s diverse mix of industries, combined with its strategic location along major transportation routes, provides a stable employment base and opportunities for economic growth.
Housing in Wilson County is very affordable compared to many parts of the state and country. The median home value is about $212,200, and the homeownership rate sits close to 60%. Renters make up a large portion of the community, with a median monthly rent of just over $900. Commutes average around 22 minutes. These conditions position Wilson as a place where the cost of living is lower than many urban counties while still offering access to regional employment and education opportunities.
Among its strengths, Wilson County benefits from its racial and ethnic diversity, which enriches the cultural and community life of its residents. It also has a solid educational infrastructure, anchored by Barton College, Wilson Community College, and the BEST (Bio-manufacturing Education and Skills Training) Center (opening 2026), providing opportunities for higher learning and workforce training. Combined with relatively low housing costs, this creates a foundation for growth and community development.
